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About Us

Andy Huckaba –- President/CEO and founder of Finity Technologies, Inc. Previously he served as Owner and President of the management consulting firm Huckaba & Associates. The firm worked in the areas of strategy and technology for companies in telecommunications, architecture, finance, banking, manufacturing, publishing, Internet development, advertising, healthcare and government. Client list included Sprint, Hallmark, Yellow Freight, First USA and Bank of America. Prior to Huckaba & Associates, Mr. Huckaba worked for Hallmark Cards where he led the Long Range Capacity Planning area and served on the Business Process Reengineering team in the early 1990s, documented in the book, “Reengineering The Corporation”. Mr. Huckaba is a Past Chairman of the Lenexa, KS Chamber of Commerce and a current City Councilman for Lenexa, Kansas.

Major Contributors:

Doug Ballou –-  Mr. Ballou's 20+ years experience and accomplishments in the advertising industry have been integral to developing the Finity concept. A few highlights of his recent activities include:

  • Development of integrated, closed loop sales and marketing system for Yellow Freight System, a Fortune 200 transportation and logistics company.
  • While Director of Strategic Planning for Valentine Radford, Mr. Ballou was the lead agency consultant with Bayer senior marketing management on their North American CRM strategies, ROI models and scenarios, database architecture, and e-commerce initiatives.
  • Mr. Ballou is adept at developing data-driven customer acquisition and sales growth models and marketing planning tools. As Director Client Services for a subsidiary of DDB-Needham, he planned and supervised integrated strategies for elite U.S. companies and brands such as Eli Lilly, Pfizer, Navistar, Pork. The Other White Meat© , BlueCross/BlueShield, and Cargill.
  • Mr. Ballou's firm Unell & Ballou was named one of Business Marketing magazine's Top 10 U.S. "Up & Comers" and Mr. Ballou was personally named a Business Marketing Association "Business Marketer of the Year" in 1996.

Kurt Gruenbacher –-  Mr. Gruenbacher served as Corporate Controller for Inergy, L.P., a $400 million propane company, from February 2002 through May 2004. Prior to joining Inergy, Mr. Gruenbacher served as Vice President-Finance, Chief Accounting Officer, Treasurer and Assistant Secretary of LabOne, Inc., where he was employed from 1988 to 2002. LabOne is the largest risk assessment laboratory testing company in the United States. Mr. Gruenbacher is a Certified Public Accountant (CPA), a Certified Management Accountant (CMA), is Certified in Financial Management (CFM) and received his MBA from the University of Tulsa.

Brian Newby  –- Mr. Newby has 19 years experience in telecommunications from a career at Sprint that covered operations, sales, public relations, marketing, business development, and strategic planning. He was a key member of Sprint's executive team that doubled wholesale revenues from $600 million in 1996 to $1.2 billion in 1999. He also grew Sprint's Telecommunications Relay Service from start-up to a $65 million business and market share leader against AT&T and MCI over three-years and led teams to obtain wholesale contracts from SBC and Verizon, which became two of Sprint's 10 largest customers. Most recently, he was the business division's planning point person for Sprint's restructuring as it transformed from separate wireless and wireline divisions to business and consumer divisions. Mr. Newby holds a Master's Degree in Public Administration from the University of Missouri-Kansas City.


Advisory Board

A very talented board of advisors assists the management team. Their names and brief backgrounds are listed below. Each continues to be influential in the development of the Finity Technologies business model.

Paul Morris –- Mr. Morris is an independent consultant and investor in high technology companies. He is Managing Director and a principal shareholder in privately held Digital Archaeology, an enterprise analytics software company. Mr. Morris held executive positions at Delano Technology, UtiliCorp United and EnergyOne, LLC. Previously, Mr. Morris spent ten years in sales, marketing, and general management in the Office Systems Division of IBM and Exxon. He has been involved in the organization and management of seven start-up ventures and has been personally involved in the launch of more than forty products and services.

Bob Lozano –- Mr. Lozano, a Tsunami Research co-founder, has been President and Chief Executive Officer since the company's 2001 founding. An experienced entrepreneur with a history of building successful companies, Mr. Lozano previously founded and led PaylinX, a leader in the payment solutions market. The award-winning PaylinX Payment Server enabled transaction processing and control for Internet and electronic commerce applications. PaylinX was acquired by CyberSource (NASDAQ CYBS) in July 2000. Prior to PaylinX, Mr. Lozano was President and co-founder of Tapestry Computing, a regional systems integrator and reseller that grew to become the 20th largest Oracle reseller in North America. Mr. Lozano's experience includes management positions with Southwestern Bell, Monsanto, Sandia National Laboratories, and Intelligent Computer Systems.

Other Noteworthy Advisors Include:
Jim Ingram –- Management with Meridian IQ, Former Executive Vice-President with Celeritas Technologies

Kerry Menegay - StorageTek –- Mr. Menegay is a 23-year veteran in the technology sales and business development marketplace, holding a variety of business development and sales management positions throughout his career. Experienced in channel development and direct manufacturer go-to-market strategies, he is best known for taking complex concepts and solution sets and condensing them into easy to understand discussions.
Previous experience includes Intelligent Electronics (channel development), Bay Networks (IP networking), Cisco Systems (IP networking), and Marconi Communications (Telecommunications). Currently, Kerry is a Strategic Account Executive for Storage Technology, a premier manufacturer of storage subsystems for large customers.

Chris Johnson –- Frisco, TX. Magazine Publisher. Previous work includes, 180 Communications, COO with Wiredinn, a hospitality technology provider, Nations Bank, VML –- an Interactive advertising agency, and Sprint.

Brent Earles –- Marketing consultant, previously with “Big Fat Wow”, “Wiredinn”, and Sprint

Dale Warman –- Director –- Kansas City Power & Light (retired)